Five easy steps to get you started on LinkedIn

LinkedIn is growing in popularity as a recruitment tool. Whether you are a student preparing for the world after graduation, new to the workforce, or looking to return to the workforce, LinkedIn can help you. LinkedIn will filter jobs tailored to your skills and education, and notify you of open positions. LinkedIn will also allow companies looking for people with your skillset find you for recruitment. Don’t you think its time to put yourself out there?


More recruiters use LinkedIn than any other social media site.

Getting Started

Step 1. Go to and register for a profile. This will require an active Email account. Once you have done the initial registration, you can begin tailoring your professional profile. Ensure your profile is set to public so that recruiters can find you.

Step 2. Pick an appropriate profile picture. Your photo should be of only you and reflect professionalism. It can directly relate to your profession or be a simple headshot. If you’re a student or recent graduate your profile picture should reflect this in a professional manner.

Step 3. Write a good headline. Say who you are and what you’re interests are in 120 characters or less. Your headline should be simple and not too personal.

Step 4. Write about your education. List your majors or minors, classes taken, or skills learned. If you are currently a student, list skills you are learning as well as those you already have.

Step 5. List your experiences. Write about past and present employment, achievements or honors, and volunteer initiatives.

Once you have set up your LinkedIn profile you can start connecting to other people you know on LinkedIn. The more connections you make the more people see your profile, which leads to better chances of recruitment. You can also join groups, and follow pages, pertaining to your profession on LinkedIn. This will also help filter your connections and put your profile out their for others to explore.

You can also acquire recommendations and endorsements from your LinkedIn connections. Have professors, managers or mentors write about, or verify your work. This gives the second opinion most recruiters are looking for.

Now that you have your LinkedIn account set up your options will be unlimited. Remember to keep your LinkedIn account up to date as you develop new skills and experiences, and to check often for new recruitment opportunities.

Have other tips for new LinkedIn users? Are you a recruiter using LinkedIn? Have you been recruited on LinkedIn? Leave a comment in the area below and let us hear about it!


Starting up Instagram: Your claim to photo fame

Instagram is a great way to share you photos and videos. You get a real look at what people are seeing in real time. You also get to choose what you share and see what others are sharing all around the world. This is truly one of the more fun forms of social media.


Starting your Instagram account.

Step 1: Download the Instagram application. You can do this by going into the application store on your phone and type in the search button “Instagram”.

Step 2:  Launch Instagram application. The Instagram Icon is a picture of a camera lens with a rainbow going through the top left corner.

Step 3:  Create your account!  Create and appropriate, relevant and creative username (nothing inappropriate), and fill in your Email and your password. Fill out your “about me” section and incorporate something brief and interesting about yourself. You can use your profession, what you’re studying in school or even things that you may be taking pictures of.

Step 4: Find your friends! You can sync your Instagram account with friends from some of your social media sites, i.e.: Twitter and Facebook, as well as your contact list from your Email account. You are able to add people at any point on Instagram by just clicking the “follow” button located underneath their following, followers, and picture column.

Once you have done all the startup steps its time to explore Instagram. There are five buttons located at the bottom of the screen when Instagram is opened.

There is a logo that looks like a house. This is your HOME FEED; this is where you can see what people that you follow are posting by scrolling down. To “like” what they are posting you can double tap on the picture or press the “like” button. You may also comment on the picture by pressing the comment button.

The button next to the feed button is the EXPLORE button where you can search through Instagram to look at trending hash-tags or to search for friends. This also loads the “popular page” which is a page that showcases people’s pictures who have reached over 400 likes.


The button with the picture of the camera is your camera this is where you can take photos or videos to post. You also have the option to use a photo from your photo gallery. There are a number of filters to add to your photo once you have chosen your picture to add more character to the photo. This is by far the most important button because this is how you can share your experiences and get people to take interest in your work.

The button with the speech bubble with the heart in it is where you will observe your activity. If switched to the “News” tab, this button will tell you who started following you, who liked your photo, who commented on your photo and if one of your friends on Facebook has joined Instagram. If you switch tabs to the “following” tab it will show your friends recent activity, from whose photos they are liking to who they started following.

The last button is your profile button, which gives you an overview of what your profile looks like and can allow you to edit your bio and profile picture, and check your photos, followers and who your following,


Well I hope this was a piece of cake my friends, Tune in next week where we will go farther in depth on the do’s and dont’s of Instagram.


Classing up your Twitter act: 5 steps to creating a professional Twitter account


Twitter is a very powerful social media tool that grants you the ability to connect, network and promote yourself or your brand. However, in order to achieve all of these positive results, it’s important to make sure you are using Twitter in a professional and effective way.

Take it from us –  it’s much easier to start your account off on the right foot!

If you are using Twitter for the first time, here is an excellent video to get you started.

After getting a general idea about Twitter is all about, or if you have experience with it already, follow these 5 easy steps to professionalize your account from the get go.

Step 1 Create an appropriate twitter handle

Chose your Twitter handle using:

  • Your name
  • Your brand
  • Your company name

Don’t forget, you only have 14 characters! Get creative, but not to the point where your handle cannot be associated back with you or your company.

Step 2 Pick a professional photo


Use a professional looking headshot. By professional, we don’t mean taken by a professional photographer. We mean one that makes you look like someone who can be taken seriously.

Step 3 Write a biography

Your bio is an important place where you can tell everyone who you are and what you do, so that they know what kind of tweets they can expect when they  follow you. It’s also a great opportunity to do some self-promotion by adding a link to your personal or company website. If you don’t have a website, set up a LinkedIn account and use that.

Step 4 Pick a niche

There are several ways to make your make your Twitter account stand out. One of them is to pick a niche and stick to it.

If you are creating an account for your brand or company, it would make sense to only tweet about things relating to that said brand or company. The same thing goes for a personal account. You yourself are a brand as well, so decide on a topic or two that interests you and focus the majority of your tweets on those themes.

Step 5 Be active!

followmeIf you want your account to be effective, you can’t be idle! Start following people in your field or who share the same interests as you. There are two different types of tweets: informative and me-formative. Stick to informative. Your professional followers are sharing helpful information with you in the hopes that you will do the same.

Finally, start using #hashtags so that people who are tweeting about the same topic can find your tweets, check out your profile and network with you.


These tips are all ones us, from Creating Conscious Content, have experience with first hand. Since applying these tips to our personal accounts, we have begun to contribute to Twitter conversations in a professional and effective way, gaining many followers and increasing our presence in the field of public relations. By starting off your account in this way, you can begin to take advantage of Twitter’s many uses right from the start!

If you have any other helpful tips for creating a professional Twitter account, either for yourself or your brand, we would love to hear them in the comment box below!