Twitter is the future, so make it your present: How your business can reap the benefits of Twitter

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In a world where new applications and technologies are being invented every day, it can be intimidating to venture into the unknown and incorporate these new developments into your company’s action plan. Ignoring them, however, is not the route to take.

Twitter

From increasing customer interaction to marketing, there are many  benefits to using Twitter for your business.

After setting up an account, it’s time to start reaping the benefits of your new social media tool, and here is how.

Broaden your audience 

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You already know your followers care about what you have to say – that’s why they followed you. However, to broaden your Twitter scope and get your message out to more people, use hashtags. Hashtag common topics or themes so that users can find your tweets and take in your message.

Another tip –  incorporate trending hashtags in your area into your tweets. By following an account like @TrendsOttawa, you can see what people are tweeting about and incorporate this into to your tweets in a creative way.

That being said, don’t simply use a hashtag just for the sake of using a hashtag. Using too many hashtags is not visually appealing and it can also cause the key message behind the tweet to be lost.

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Interact with your followers

When a customer takes time to personally contact you through Twitter, you should respond. If it’s a positive comment, retweet it, favourite it, or simply send a reply saying thank you. If it’s negative, send the individual a direct message to discuss what has been said. Replying in a respectful and professional way is a great way to show your customers that you care and that you value what they have to say.

On the other hand, if you want your followers to respond to  your tweet in a certain way then tell them! If you want them to retweet your tweet, then ask them to do so. But be careful how you phrase it…

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Link to your website

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Customers may have questions about your product or brand that can easily be answered by checking out your website. Make sure there is a link in your biography to your site, and don’t be afraid to tweet the link every so often.

On that note, it’s very easy to provide a link on your website for your Twitter account, as well as other social media accounts. Linking the two websites can increase traffic in both directions.

Promote your brand

Twitter is a great, cost-effective tool to be able to promote your brand, as well as anything associated with it. Keep your followers up-to-date on what is going on so that they too can reap the benefits of following you on Twitter.

If you’re hosting an event – tweet about it! If a sale is going on – grant your followers the first opportunity to hear about it. This way, your message gets out, but it also gives your followers a reason to keep following you.

Know when to tweet

People are more likely to click on your tweet if you tweet on weekends and if you tweet later in the day. If you find this a challenge because you don’t want to have to worry about tweeting after leaving work, set up an account on Hootsuite or Buffer. These applications allow you to easily schedule when your tweets will be published.

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This Twitter venture may seem intimidating at first glance, but companies like Dell, who increased profits by $6.5 million, are proving that when done effectively, it is very worthwhile. Whether it is as an interactive, promotional or traffic-generating tool, Twitter is the future and should be incorporated into your business’s present.

If you have any real life examples of businesses who are really reaping the benefits of Twitter, or any tips you and your business use, we’d love to hear about them in the comment box below!